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clark: slowly but surely, the 1970s are disappearing. the 1980s will be upon us. what a decade it is coming up. happy new year! [ cheers and applause ] auletta: as you begin the 80s in the television world, the landscape was, on any given evening, 9 out of 10 people were watching ononly one of f three netwtwork. more thahan 30 millilion peope are addicted to o it. social critics are mystified by its success. what is it? it s television s prime-time, prairie pot boiler, dallas. bobby:y: a move lilike thatl deststroy all ofof ewing , and it l ll ruin our familyly name. i assure y you, a thouought le that nevever crosseded my mind. brotheher or no brbrother, whatever i it takes, i llll stop you u from destrg ewewing oil. dalallas realllly did estatah new ground in termsms of the weweekly, one hour s show thatat literallyly captivated amererica for 1313 years. dallas is a television s show whwhich in somome ways is s rd in t the 1970 ss and onone of the c crazy thins ....
at 5:00 eastern. [bright totone] - i want some! - it s the monopoly game, only at mcdonald s! with over 50 million prizes, it s supersized excitement. - mononopoly. do not p pass go. gogo directly y to mcdonala. - ifif you were e around back in n the 90s... - nonow at mcdononald s, momonopoly is s more than n a g! yoyou can playay it. - you u heard it e everywhe. - - the game m monopoly is bacack at mcdononald s, bigger and better ththan eve. - - this year,r, there s more p prizes thanan . - - mcdonald s s ran the monopopoly game for year. - hey,y, collect the righght game pieieces.. - and win $2 millionon. - - [gasps] - but no o one. knew t the truth a about the game b being playeyed. no one.. [ been c caught steaealing by jane e s addictioion] - peopople everywhwhere arare winning g big! - i ve bebeen cacaught stealaling once whenen i was fivive i enjoy s stealing - the mcdodonald s pririzes cocould be carars, boatats, $100,00000 upup to the mimillion d ....