call it clever, call it reverse psychology, whatever you call it, the message may be getting through to the unvaccinated. have you seen this yet? a digital billboard driving around charlotte with this message. don t get vaccinated. and then there s a link to wilmore funeral home. but here s the thing. wilmore isn t actually a funeral home, and when you visit the website, this is the message you see. get vaccinated now with a link to an area urgent care where you can make a vaccine appointment. all of this, the creative brain child of a local ad agency, moon oakley and the creative director and president of that agency, david oakley, joins us now. david, this is a pretty creative idea. it s got a lot of people talking, that s for sure. how did you come up with the idea, and what was your goal? well, first of all, ana, thanks for having me on today. i m very proud of the work that