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Or break a small business. you can t bury your head in the sand. what should an owner do to combat harsh critiques? the key is engagement and doing nothing is generally not a viable option. remember, these three key points, one, take a breath and don t react out of anger. take a breath, wait, do not respond for at least i would say 12 hours because you really need time to calm down. number one is you don t take it to heart. you don t let it bum you out and number two is if you re going to respond and you should always respond, always take the high road. two, don t argue, and remain positive. i just simply tell them they re wrong and crazy and they should get out of here. no, with negative reviews, you know, everyone no matter who they are and no matter where they re coming from, they have a reason for saying what they re saying. you don t want to start any battles or anything negative. if you try to be negative about somebody else s comment, all ....