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The UAE’s respected leadership, its local response to the Covid-19 pandemic and the Emirates Mars Mission helped the country improve its position to 17th in the world in the Global Soft Power Index.
The country s overall Soft Power score improved by 5 per cent, leading it to climb one place globally and rank first in the Middle East in the index, which is a comprehensive research study on based on an opinion poll survey of 770,000 people in 105 countries.
On Thursday, Sheikh Mohamed bin Rashid, Vice President and Ruler of Dubai, celebrated the achievement.
We want to send a message to everyone that the UAE continues to build bridges with all people, build positive economic and developmental relations with everyone and embrace world cultures because we are not a country in the world, but a world within a country, he said on Twitter. ....

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