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How (and why) agencies are adapting to stay relevant in the metaverse

To get more comfortable in this new environment, some agencies are getting involved in experimental projects to stake their claim to the metaverse. ....

Charles Hambro , Fikret Fetahovic , Matt Maher , Simeon Edmunds , Atlas Creative , Horizon Workrooms , Isobar Italy , Pitch Blitz , Publicis Groupe ,

'It's a crazy, scary, exciting time' – Dentsu's cultural futurists on prediction, optimism and dystopia

Dentsu recently released their Creative Trends 2022 report, diagnosing 5 themes comprising a “new worlds order”. But what goes into creating the landmark reports that arrive as shiny pdfs in our inboxes? How do you boil down 8 billion lives into 5 trends? When looking to the future from a world that can already feel aflame, how do you strike a balance between optimism and pessimism? We sat down with two of the report’s authors to find out. ....

Andres Resinger , Rudy Koch , Patricia Mcdonald , Keely Adler , Arthurc Clarke , Creative Trends , Dentsu Creative , Isobar Italy , North Face , Second Life , Mythical Game Rudy Koch , Gen Z , Rand Strategy , Social Media , The Future Of Work ,