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That s what they wanted and that s what they got. reporter: cambridge analytica is a subsidiary of the british sl group. for 25 years the military contractor has worked with 60 countries, including british and american governments helping battle crimes, drugs, terrorists by changing the opinions of foreign populations. we go into foreign countries and use our tools, our photographic profiling, to manipulate public opinion. he wanted to manipulate public thinking. reporter: so he came up with cambridge analytica with $15 million from conservative donor robert mercer and his daughter rebecca. wylie said using data gathered from a cambridge app, they tried to influence a significant group of people and tried to push them to the right. it wouldn t always look like ....