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By Ronan Hegarty2021-05-14T13:06:00+01:00 Philip Morris wants to take Iqos to 18 new UK cities and regions Philip Morris has doubled the size of its Iqos sales force as it looks to ramp up sales of the heat-not-burn tobacco devices in the grocery retail channel. The tobacco giant announced this week it was ready to ramp up its sales across grocery with new fully trained sales representatives, who were recruited, trained and on-boarded in the first quarter of this year to help sell Iqos in a further 18 cities and regions across the UK. It marks a change in strategy for Philip Morris, which did not make the devices available in the retail channel when it initially launched Iqos in the UK in 2016, as it said retailers would not have the expertise to educate smokers fully on how to use them.

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