Ravi Kumar, Co-Founder and CEO, Upstox shared his insights on the company’s balance sheet and also explains how the Indian Premier League (IPL) sponsorship helped Upstox to transform in the past three years.
We speak to experts about how this works for brands, and how it works in comparison to taking sponsorship of the tournament itself by partnering with the BCCI.
Mumbai : It's no secret that the Indian Premier League (IPL) is much more than just a show of the country’s love for the sport of cricket, with tons of money riding on the homegrown tournament. Organised by the richest cricket board in the world - the Board of Control of Cricket (BCCI) - the T20 League has many a deal running into multi-million dollar pacts- from the title
The CMO of Pernod Ricard India speaks with Campaign India about Royal Stag's partnership with the Delhi Capitals and how the brand aims to break through the sponsorship clutter in the IPL