Which industry excels at innovation? You’ll be surprised
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File Photo: Procter & Gamble Co., Altria Group Inc., Philip Morris International Inc., Colgate-Palmolive Co., PepsiCo Inc., Coca-Cola Co. and Walmart Inc. all made the grade
(REUTERS)
Rick Wartzman,
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Of all the questions we’re asked by corporate executives trying to unpack our data, the one we get most often is, “How can my company be more innovative you know, like those in tech?
In light of our latest research, what they might want to ask instead is, “How can my company be more innovative, like those in consumer staples?