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Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst. He s a world-renowned expert on social influence; word of mouth; and why products, ideas, and behaviors catch on; and has published over 50 papers in top-tier academic journals. He has consulted for a range of Fortune 500 companies, keynoted hundreds of events, and popular accounts of his work often appear in places such as The New York Times, The Wall Street Journal, and Harvard Business Review. His research has also been featured in the New York Times Magazine s "Year in Ideas." ....
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ActiveCampaign kicks off This Just Works educational series providing businesses of all sizes actionable tips for business growth and customer success Following debut event with Jonah Berger, ActiveCampaign unveils a star lineup of keynotes News provided by Share this article This Just Works, a marketing lunch break series for entrepreneurs hosted by ActiveCampaign, the leader in Customer Experience Automation (CXA), kicked off today with Jonah Berger and unveiled the full lineup of speakers for the rest of the event series. Featured keynotes for the full spring series include (PRNewsfoto/ActiveCampaign) This Just Works is expected to attract over 20,000 entrepreneurs, leaders and marketers from businesses of all sizes from around the world across three dates in spring 2021. The events will include 40-minute sprints on February 25 and March 25, and a half-day event on April 22, 2021. Attendees will walk away from the two sessions and the eve ....