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Inside the Cutthroat World of China Mutual Fund Livestreaming bloomberg.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bloomberg.com Daily Mail and Mail on Sunday newspapers.
Livestreams light up China’s mutual funds
Zheng Zhiyong (left), a fund manager, puts away a lapel microphone after a livestreaming session in his office in Beijing.Premium
9 min read
Bullish markets have turned mainland fund managers into streaming super-influencers. Could this go global?
The market is ultra competitive. Platforms, including those operated by Nasdaq-listed Bilibili and TikTok’s owner, ByteDance, are racing to beef up their finance channels to attract viewers
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SHENZHEN :
In a Shenzhen milk-tea shop popular with social media influencers, mutual fund manager Deng Jingdong pins a lapel mic to his shirt, stares down the barrel of a camera, and starts livestreaming to his 400,000 viewers.