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IAS integrates with Roblox for 3D immersive measurement

IAS integrates with Roblox for 3D immersive measurement
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IAS Launches First-To-Market Integration With Roblox To Provide 3D Immersive Measurement

Integral Ad Science, a global media measurement and optimization platform, today announced a market integration with Roblox, a global immersive platform for connection and communication. Available for advertising campaigns on Roblox later this year, IAS’s Viewability and Invalid Traffic (IVT) Measurement products will provide advertisers increased transparency into the quality of their Immersive Ads within complex 3D environments. ....

Allison Mcduffee , Lisa Utzschneider , Integral Ad Science , Invalid Traffic , Immersive Ads , Percent Completed , Invalid Traffic Rate , Converting Gamers ,

IAS ANNOUNCES FIRST-TO-MARKET INTEGRATION WITH ROBLOX TO PROVIDE 3D IMMERSIVE MEASUREMENT

/PRNewswire/ Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced a first-to-market integration. ....

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