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Is New Technology Making the Drive-Thru Better or Worse?

From robotic delivery to AI-assisted ordering in the drive-thru lane, fast food chains have found numerous ways to embrace emerging technology. In the past few years, some have even tested full restaurant builds focused primarily on pickup and delivery, with advanced tech driving the experience. But have any of these newfangled methods actually improved the overall customer experience? ....

United States , Fort Worth , Matt Shaw , Taco Bell , Intouch Insights , Thru Report , Taco Bell Defy , Fast Food Chains ,