K-pop has conquered the whole world, Behrend professor says
Inkyu Kang s 2015 book foresaw the spread of Korean pop culture, including K-pop short for Korean popular music band BTS March 12, 2021
ERIE, Pa. The K-pop juggernaut BTS hasn’t found much support on U.S. radio, even though the group, which debuted in 2013, produced two of the best-selling albums of 2020.
That could be a career-killer – for radio, according to Inkyu Kang, an associate professor of digital journalism at Penn State Behrend.
Online, BTS has a following that rivals – if it hasn’t already surpassed – that of the Beatles. The band’s official Twitter account has 27.9 million followers. The hashtag #bts is used nearly 959,000 times every day, according to Brandwatch.