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Vaccinations are the key to getting to the so-called new normal . Enterprise tech is playing its role in getting the jabs to people s arms, but there s a need to focus on experience-based messaging to counter hesitancy in key communities.
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The emergence of COVID-19 vaccines is the good news that millions around the world have waited to hear for over a year. But there are those who still harbor (vocal) doubts about their rollout, doubts that need to be overcome if successful mass-vaccination is to be achieved. 
A recent study by Kantar Public, polling 7,133 people across the US, UK, France, Italy, India, Germany and The Netherlands, found some striking variations in national attitudes to the prospect of being vaccinated.  France and the USA displayed the highest levels of vaccine hesitancy - 40% and 25% respectively - whereas respondents in India, Italy and the UK - 82%, 80% and 76% - are most likely to definit ....

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