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Mariyam Malsa
Tourists arriving to Maldives at Velana International Airport (VIA). PHOTO: MIHAARU
Mariyam Malsa
02 January 2021, MVT 20:38
Maldives Immigration, on Friday, commenced Maldives Border Miles, the world s first tier-based travel loyalty programme.
During the ceremony held at Velana International Airport (VIA) to welcome the first tourist of 2021 to Maldives, Controller General of Immigration Mohamed Ahmed Hussain gifted him a loyalty card from the bronze tier of the Maldives Border Miles programme.
Effective January 1, 2021 onwards, the loyalty programme enables registered visitors to earn points by travelling to Maldives. Points are allocated to tourists under a criteria which includes the duration of their stay, frequency of travel, visits to celebrate special occasions and visits on Maldivian celebrations.