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Simple and Sensorial: Amino-modified Silicone Protects and Revives Hair
February 1, 2021
Contact Author Nisaraporn Suthiwangcharoen, Ph.D., Bethany Prime, Beth Johnson and Dawn Carsten, Dow Consumer Solutions, Midland, Michigan, USA
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Achieving healthy-looking hair that feels moisturized and undamaged is what would be considered “a good hair day” by most consumers. And every hair type, whether dark or light-colored, fine or thick, curly or straight, needs care and protection from everyday grooming routines.
In an increasingly competitive market, not only are products with measurable performance sought, but also those that help to streamline consumers’ hair care routines by providing multiple benefits in one step; for example, restoring hair’s condition while offering moisturization and protection. As such, a multifunctional approach to hair conditioning could meet the consumer demand for simplicity while streamlining their ....

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