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Kentucky Town: Why VMLY&R Commerce Malaysia Went Immersive for KFC

Little Black Book, Speaking to LBB’s Tom Loudon, Sean Lim, head of brand activation and experiential at VMLY&R Commerce Malaysia, reveals the creative strategy behind KFC Malaysia’s 360° celebration

VMLY&R celebrates KFC Malaysia's 50th birthday with immersive 'Kentucky Town' experience – Campaign Brief Asia

VMLY&R Malaysia was tasked with redefining KFC Malaysia's brand proposition, in conjunction with the brands 50th Anniversary. This led to creating the exciting immersive experience ‘Kentucky Town’, with a series of additional events expected through the rest of the year.

Here's how KFC celebrated International Fried Chicken Day with fun activities

Crazy for chicken | The Manila Times

Kenny Rogers Roasters introduces all-new chicken shawarma selections

Here's how KFC celebrated #Fingerlickingoodness on International Fried Chicken Day