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Call for compassion from IAA Malaysia

Led by IAA Malaysia honorary secretary, Prabha Nayar, a strategist and creative director, a public service campaign was conceptualised and developed. Nayar said: “With the pandemic playing on people’s minds, IAA Malaysia took the thought process deeper, further and focussed on the WFH syndrome. The end line, ‘A call to all to make compassion a way of work’ cannot be more apt”.
PETALING JAYA: International Advertising Association Malaysia (IAA Malaysia), in taking the credo of IAA as the global compass for the marketing and communications industry, has embarked on the research on the ills that ail the work-from-home (WFH) population. ....

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IAA's webinar weighs in on how brands can power pride, passion and trust, and reboot the country's economy

WHY BRANDS MATTER FOR ECONOMIC REVIVAL
KUALA LUMPUR, 11 December 2020 ( ASIA TODAY ) A crisis triggers brand owners to reorient their marketing efforts, and usually, Advertising and Promotion (A&P) budgets are the first to be slashed. However, contrary to conventional wisdom, brands that have an enhanced presence during a crisis, such as this pandemic, will be the ones to stand out post-recovery.
“In times of crisis, consumers take notice of brands that ’stand by’ them and show that they care. Inadvertently, such brands secure customer confidence and loyalty,” International Advertising Association Malaysia (IAA Malaysia) president John D. Chacko said, adding that this is the case with both multinationals and SMEs. ....

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