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Brand Leaders Debate AI Ownership at IAB ALM Marketing Breakfast

If you followed breathless press releases over the past year, you would think that the marketing industry is being radically transformed by artificial… ....

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IAB Tech Lab presents Google with Privacy Sandbox gap analysis following Annual Leadership Meeting

The third-party cookie’s demise creates plenty of gaps in how digital ads are bought, sold, served and measured. Google’s Privacy Sandbox plugs some of those… ....

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Future of TV Briefing: Measurement currency combatants take center stage at IAB's Annual Leadership Meeting

This Future of TV Briefing covers the latest in streaming and TV for Digiday+ members and is distributed over email every Wednesday at 10 a.m. ET. More from… ....

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2024 Media Ad Business Has To Reimagine The Future (Again)

I headed down to IAB s leadership meeting this week to see and hear where the industry is on the path to making change happen in a business that desperately needs it. ....

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IAB brings us back, emerges as key convener on TV ad issues

IAB brings us back, emerges as key convener on TV ad issues
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