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Instoried Raises $8M in Funding

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This ex-MuSigma exec's AI-driven content platform helps brands improve RoI

This ex-MuSigma exec’s AI-driven content platform helps brands improve RoI
Instoried is a deep-tech platform that analyses and optimises the emotional quotient, tonality, and relevance of written content across formats like blogs, articles, and social media posts.
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Sharmin Ali has worked for large corporates like Pfizer, Microsoft, Walmart, and MuSigma in enterprise sales. While working for MuSigma, Sharmin realised that while these large companies had a lot of scope communicating effectively, they had a tough time building human connections and communicating with empathy.
“They would make marketing decisions based on how they
felt they should communicate instead of using data to ensure effective communication with the target audience. I love stories, both reading and writing, which has got to do everything with words. I gauged this need-gap of crafting top-notch content using appropriate words and thus Instoried was born,” says Sha ....

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