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am hoping if you are here watching me and watching this, then you are still interested. can you believe that the number of people who take a strong interest in news has dropped by about eight water, down 25% in the last six years alone. this is a global study suggested by the oxford university, the reuters institute there, 48% of people around the world are very or extremely interested in news, down from 63% in 2017. actually, the uk has a lower proportion of people who are interested in news and the global average. interested in news and the globalaverage. i interested in news and the global average. i should say it is in the report, this is independently verified, the bbc is a most trusted brand in the uk followed by channel 4 and itv. but of course the rise of tiktok has been hugely important also for news as well, and that is all changing

Oxford universityInstitute there2017 actuallyGlobal averageBbc newsChannel 4