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Creating memorable customer experiences: How to go the extra mile | By Flavien Brand, Alessandro Inversini and Matthias Fuchs

In business, customer experience is often presented as a differentiator, something a company chooses to focus on in order to outperform its competitors. Yet, a company will inevitably interact with its customers at some point, and those customers opinions about these touchpoints will affect their future behavior, including possible repeat purchases and word-of-mouth.

Barbara neuhoferInstitute of customer experience managementExperience designSalzburg universityApplied sciencesCustomer experience management

Customer Experience Transformation: how to get the essentials right first | By Alessandro Inversini – Hospitality Net

If we believe that the customer experience is the future of business, then understanding how your customers perceive their interactions with your company is a vital key to success. Getting essential customer experience right in every touchpoints can lead to more meaningful and transformative moments during the customer journey.

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The future of Customer Experience is human, meaningful & transformative | By Andreea Antonescu – Hospitality Net

The future of Customer Experience is human, meaningful & transformative | By Andreea Antonescu – Hospitality Net
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Maya angelouDan heathAdam grantInstitute of customer experience managementCustomer experienceCustomer experience managementCustomer journeyExperience economyEssential experience