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NCBA: Embracing the Positives in Sustainable Cattle Production

  CENTENNIAL, Colo. (March 4, 2021) – Cattlemen and women are the original climate heroes, preserving natural resources for generations, while producing safe, affordable and abundant protein for the world to enjoy. In a presentation during the 2021 Cattle Industry Convention Winter Reboot on Feb. 24, speakers discussed how cattle production contributes positively to society. Dr. Myriah Johnson, senior director of beef sustainability research for the National Cattlemen’s Beef Association (NCBA), started the session posing a question often seen in media headlines: “How do we feed the planet in 2050?”. Johnson explained the desire that exists to feed people in a way that is sustainable for generations in the future, and how beef plays a critical role in that sustainable food system.

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