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Share: Hickory Tavern connects fans with a digital reward scratch-off game to drive sales growth and brand affinity. CHARLOTTE, N.C. (PRWEB) December 11, 2020 Hickory Tavern is offering a digital scratch-off game to connect with fans in a dramatically changing environment. Now through December 31st, eligible guests, future guests, and fans alike can play the Hickory Tavern Holiday Sweepstakes to earn rewards. Winning is easy, by simply playing a digital scratch-off game which then will reveal a prize. We are adapting our technology and strategies to meet the needs of the consumer in the ever-changing 2020 environment. Contactless options and more flexible strategies are important now more than ever, and we wanted to provide a momentary spurt of relief and excitement to consumers during 2020, states Paul Baldasaro, CEO and President. ....