but what you do there is up to you. there s a story to immerse yourself in using one of the store s loyalty cards to track your progress, or you can simply treat it as a very instagramable multisensory playground. more than 300 artists have worked on creating the experience, with more than a0 projectors providing some of the visuals. in the parallel dimension, i met drew, and i asked him whether this was more art or escape room. i think it s both of those things and more. it s really whatever you make it. we re not going to tell you how to experience omega mart, what to do, it s like an open world vide ogame, and we re going to reward your explanation and play. there is a lot of opportunity to take a good instagram photo, how much of the design was making something like this instagramable? social media is massive for us. obviously, there is all of the posts that are user generated content that people provide. we re full of just