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Roku Partners With Instacart on Measuring Impact of Streaming TV Ads

Advertising partnership will measure the impact of TV ads on e-commerce purchases ....

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Roku reports 71.6m active accounts; Instacart deal

Roku, the streaming platform specialist, has reported that Q1 2023 total net revenue was $741 million (€671m), up 1 per cent year over year (YoY). Total activ ....

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Roku (ROKU) partners with Instacart

Roku (ROKU) partners with Instacart
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Roku and Instacart Announce Partnership to Pair TV Streaming and Online Grocery Delivery for Marketers

Advertising partnership will unlock first-party data to measure the impact of TV ads on e-commerce purchases

. | April 26, 2023 ....

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The Drum | Roku Teams With Instacart To Bring Grocery Ordering Insights To CPG Brands

Device maker Roku is working with grocery delivery company Instacart to provide brands with new measurement insights that tell them when their streaming ads yield product purchases. ....

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