more than an album release. swift s music drops inspire listening parties and events nationwide. the mastermind of marketing building anticipation for the album since announcing it at the grammys in february. a secret that i ve been keeping from you for the last two years. reporter: rolling stone saying the new music might be her most personal album yet. even when you want to die, he says he d love me all his life reporter: as the artist s lyrics delve into her journey of heartbreak on the world s biggest stage. swifties dissecting every line with speculation a few sweeter tunes are inspired by boyfriend and nfl star travis kelce. so when i touch down reporter: swift s new album as become