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InMobi and AdInMo Partner to Connect Brands and Mobile Gamers

InMobi and AdInMo Partner to Connect Brands and Mobile Gamers
Integration enables advertisers to reach premium mobile gaming audiences with AdInMo s immersive brand ads
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EDINBURGH, Scotland, Jan. 28, 2021 /PRNewswire/ AdInMo, the mobile InGamePlay™ brand advertising platform, has announced a partnership with global mobile advertising giant InMobi.
Technical integration of the two platforms has been completed and the partnership will enable InMobi to directly offer InGamePlay brand advertising supply to its buy-side clients. The deal will extend its category offering to reach and engage with premium gaming audiences through non-intrusive in-game ads. ....

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InMobi and AdInMo Partner to Connect Brands and Mobile Gamers – PCR

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InMobi and AdInMo Partner to Connect Brands and Mobile Gamers
28th January 2021
AdInMo has announced a partnership with InMobi, which will enable InMobi to offer InGamePlay brand advertising to its buy-side clients.
In a recent study by Pocketgamer.biz 75% of mobile game developers were found to want to use ads that do not interrupt gameplay and risk impacting player engagement. As such, 2021 is set to see rapid growth in this type of non-interruptive in-game ad inventory.
The InMobi Exchange is leveraged by major DSPs across the globe and the integration with AdInMo’s in-game advertising platform will allow the world’s biggest advertisers to programmatically target the vast and diverse mobile gaming audiences across all game genres with highly engaging ads that don’t interrupt gameplay. ....

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