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Distribution. having a great product is only part of what it needs to be successful in a retail environment. one of the things to look out for is what the potential strategy and partners are going to be with the party. this makeover begins with scott miller, founder of core strategy group and craig binkley. they specialize in helping insurgents branz find a national market and get to the next level. you have to take what they give you. you have to do the doable. that s the first principal. at first, scott was impressed with nilah s media presence. i looked at all the video of you on tv and i was thinking, okay, she s an up and come onner. everyone has their eye on her. but they were so focused on you. he noticed almost all the press she got focused on her charming personality a overlooked her product, ellis island tea. i thought, no wonder this brand is not getting out of the starting box because this woman is too attractive. craig and scott suggested she needs to shi ....