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Brands rush to quench thirst for functional wellness drinks

The global market has exploded for drinks that promise to do more than just taste good. So much so that grocery store beverage aisles are starting to look more like pharmacies. There are sodas made with mushrooms that supposedly improve mental clarity and juices packed with bacteria that claim to enhance digestive health. Water infused with collagen carries the promise of better skin, and energy drinks offer to help burn body fat. Welcome to the frenzy of functional beverages. What started in the late 1980s with caffeine- and vitamin-laced energy drinks like Red Bull has grown into a multibillion-dollar industry. Hundreds of brands are vying for consumers’ attention with increasingly exotic ingredients and wellness-focused marketing.

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Brandy Burt , Joe Zagorski , Martha Field , Cornell University , Panera Bread , Harvard Medical School , Drug Administration , Spirit Co , Red Bull , Federal Trade Commission , Pom Wonderful , Charged Lemonade , Ingredient Safety , Michigan State , Three Spirit , Spirit Co Founder Dash Lilley ,

Brands rush to quench thirst for functional wellness drinks

The global market has exploded for drinks that promise to do more than just taste good. So much so that grocery store beverage aisles are starting to look more like pharmacies. There are sodas made with mushrooms that supposedly improve mental clarity and juices packed with bacteria that claim to enhance digestive health. Water infused with collagen carries the promise of better skin, and energy drinks offer to help burn body fat. Welcome to the frenzy of functional beverages. What started in the late 1980s with caffeine- and vitamin-laced energy drinks like Red Bull has grown into a multibillion-dollar industry. Hundreds of brands are vying for consumers’ attention with increasingly exotic ingredients and wellness-focused marketing.

....

Joe Zagorski , Brandy Burt , Martha Field , Drug Administration , Spirit Co , Panera Bread , Harvard Medical School , Cornell University , Red Bull , Federal Trade Commission , Pom Wonderful , Charged Lemonade , Ingredient Safety , Michigan State , Three Spirit , Spirit Co Founder Dash Lilley ,

Brands rush to quench thirst for functional wellness drinks

The global market has exploded for drinks that promise to do more than just taste good. So much so that grocery store beverage aisles are starting to look more like pharmacies. There are sodas made with mushrooms that supposedly improve mental clarity and juices packed with bacteria that claim to enhance digestive health. Water infused with collagen carries the promise of better skin, and energy drinks offer to help burn body fat. Welcome to the frenzy of functional beverages. What started in the late 1980s with caffeine- and vitamin-laced energy drinks like Red Bull has grown into a multibillion-dollar industry. Hundreds of brands are vying for consumers’ attention with increasingly exotic ingredients and wellness-focused marketing.

....

Martha Field , Joe Zagorski , Brandy Burt , Spirit Co , Red Bull , Panera Bread , Cornell University , Harvard Medical School , Drug Administration , Federal Trade Commission , Pom Wonderful , Charged Lemonade , Ingredient Safety , Michigan State , Three Spirit , Spirit Co Founder Dash Lilley ,