to seeing start-ups fail, but in this case, elizabeth holmes was billed as the jeksnext steve jo. she claimed that her technology could test medical conditions. it s attracted a lot of high profile people, henry kissinger and others. holmes truly believed in her product and company and went down with the sinking ship and in some cases protected information due to trade secrets. but the prosecution in its rebuttal yesterday said, you know, trade secrets are not where you hide when your product isn t working. a trade secret is like the recipe for coca-cola and they made the comparison if they are nose theranos were a soda company, it would have only made a few flavors.