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What Is a "Most Trusted" Brand Anyway?

Infegy’s Trust Index gives a look into the companies with the highest trust levels based on its analysis of social media conversations. This leads to the question: How, exactly, do we measure trust? Is quantifying it even possible? ....

Infegy Atlas , Infegy Trust Index , Its Trust Index , Weight Watchers , Most Trusted Brands , Trust Index ,

Deep dive into sustainability and cosmetic raw materials

Sustainability plays a key role in today's beauty industry. Symrise’s Consumer & Market Insights department is closely following this topic and its evolution over time. Thanks to Infegy Atlas, a social listening platform1, we studied the mentions of “sustainability” on social networks during 3 periods of 3 years (2012 to 2015, 2015 to 2018 and 2018 to 2021). ....

Infegy Atlas , Paul Anastas , John Warner , Propanediol Caprylate , Symrise Consumer Market Insights Department , Market Insights , Green Chemistry , Carbon Disclosure Project , Ecovadis Gold , Labor Human Rights , Product Protection , Bushy Park , Skin Protection , Promotional Features , Skin Care , Hair Care ,