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Indonesia: Toothpaste case reveals the perils of trademark use before registration

February 24 2021
An Indonesian court recently awarded approximately $2.14 million in damages to a Singaporean company that sued Unilever’s Indonesian entity for trademark infringement. Such a high damages award is uncommon in IP infringement cases in Indonesia. The applications for the infringing mark had been filed but still remain under substantive examination by the Indonesian Trademark Office, and yet the Central Jakarta Commercial Court did not find the case to be premature. It is a stark reminder about the risks of using a trademark in Indonesia before it has been registered, as almost all rights are acquired through registration alone.
Background ....

Jakarta Raya , Indonesian Trademark Office , Hardwood Private , Central Jakarta Commercial Court , Orang Tua Group , Pepsodent Strong , Bahasa Indonesia , Hardwood Private Limited , Formula Strong , Strong Protector , Formula Strong Herbal , Formula Strong Protection , ஜகார்த்தா ராய , இந்தோனேசிய முத்திரை அலுவலகம் , கடின மரம் ப்ரைவேட் , மைய ஜகார்த்தா வணிகரீதியானது நீதிமன்றம் , ஆர்யாநஂக் த்தூ குழு , பஹாசா இந்தோனேசியா , கடின மரம் ப்ரைவேட் வரையறுக்கப்பட்டவை , சூத்திரம் வலுவான , வலுவான ப்ரொடெக்டர் , சூத்திரம் வலுவான மூலிகை , சூத்திரம் வலுவான ப்ரொடெக்ஶந் ,