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WedMeGood: Digitising the traditional Indian wedding market: why WedMeGood is up against a Herculean task



Synopsis
WedMeGood is among the newer ones to join the bandwagon of tech-driven companies trying to break into the Indian wedding market. But it is an industry that continues to be dominated by offline players. Will WedMeGood be able to carve a niche for itself and change the consumer dependency on the offline channel?
The big fat Indian wedding. The first thought that crosses your mind upon hearing those five words would be of vibrant colours, ethnic wear and jewellery, lip-smacking food, and a lot of chaotic fun. The planning of a traditional Indian wedding starts with two sets of people. First, the family elders, who, even in 2021, are involved in everything from choosing the partner to the colours for the wedding. Second, people who give you the right ....

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