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Brands warm up to gaming apps leading to surge in ad revenues

Brands warm up to gaming apps leading to surge in ad revenues
The surge in usage across genders has led to freemium apps such as World Cricket Championship (WCC), Super Ludo, and Indian Gaming League (IGL) witnessing 20-50% jump in ad revenues.
(Bloomberg)
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NEW DELHI :
With people spending more time indoors and using gaming to beat stress, online gaming platforms are becoming an attractive avenue for brands to advertise.
According to the mobile app market intelligence firm Sensor Tower, India topped the global market in terms of game downloads with Indians installing 7.3 billion games, nearly 17% of worldwide downloads between January and September this year. The growth in the sector has also prompted the government to suggest a self-regulatory body for gaming and advertising code for platforms. ....

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The rise and rise of skill-based gaming, but keep an eye on the RoI

The rise and rise of skill-based gaming, but keep an eye on the RoI
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