Indian entrepreneurs are increasingly leveraging podcasts to connect with a young audience, offering specific advice and personal insights, leading to improved performance metrics and potential monetisation opportunities. A marketing expert, who has worked with a unicorn founder on their podcast, points to two factors behind this chat show zeal. “Capital is scarce. It goes to people with high visibility. Also, while it takes crores of rupees to pull off traditional advertising, podcasts are low-cost with a massive impact because they work as content,” he says, requesting anonymity.
This was part of an immersion trip organized by Peak XV as part of the closing of the ninth cohort of Surge, which is Peak XV s scale up program for early stage startups.
Nvidia: This was part of an immersion trip organized by Peak XV as part of the closing of the ninth cohort of Surge, which is Peak XV s scale up program for early stage startups.
Indian founders need to build great companies before building unicorns, says Anand Rajaraman, Rocketship.vc
Anand Rajaraman, Founding Partner of Rocketship.vc, tells YourStory about the excitement Bharat is generating for investors across the world.
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Launched in 2015 with a corpus of $50 million, Silicon Valley-based VC Rocketship.vc closed its second fund in 2020 with a corpus of $100 million. Founded by
Anand Rajaraman, Venky Harinarayan, and Sailesh Ramakrishnan, the firm has invested in 54 companies so far, of which 16 are startups from India.
Rocketship.vc chooses its investee companies based on data. It has built a large database of potential startups, and has several metrics to measure their growth. Then, it uses ML to scan this database to find the most exciting companies around the world. But these data points vary across sectors.