Preferred Hotels & Resorts - the world s largest independent hotel brand - has announced the appointment of Lori Strasberg to Senior Vice President of Marketing. Effective immediately, Strasberg leads the brand s global marketing strategy, leveraging the collective talent and regional expertise of its marketing specialists in the United States, United Kingdom, Japan, China, and Singapore to build brand awareness, drive I Prefer Hotel Rewards member engagement, and innovate for more than 700 hotels, resorts, and residences globally. Based out of the company s New York City offices, she reports to Cheryl Williams, Chief Revenue Officer of Preferred Hotels & Resorts.
As Director of Global Sales & Development for South Asia, Jit Bose will drive the company s efforts in corporate, MICE, and leisure sales, as well as oversee the development and retention of the brand s expanding portfolio across the region. Bose, who is based in the company s regional office of New Delhi, brings more than three decades of executive experience in India s hospitality industry and specializes in sales, marketing, and hotel operations. Recognized for his strong business acumen and strategy implementation, Bose has a proven track record of transforming underperforming hotels to commercial successes through long-term vision building and short-term tactical strategies. Prior to joining Preferred, he served as Area Director of Sales & Marketing for Southwest Asia at IHG Hotels & Resorts, extending commercial support for 13 hotels in India and Bangladesh across the InterContinental, Crowne Plaza, and Holiday Inn brands. He has also worked with other prestigious bra
In his new position as Regional Director for Southeast Asia & Pacific, James Koh - who is based in the company s regional headquarters of Singapore - is tasked with the retention and expansion of the brand s Southeast Asia and Pacific portfolio, which currently encompasses 110 member hotels, resorts, and residences located across Indonesia, Malaysia, Thailand, Singapore, Vietnam, Philippines, Myanmar, Australia, and New Zealand. A Singaporean Chinese national, Koh joins Preferred Hotels & Resorts with more than 16 years of progressive hotel industry experience in the region, spanning senior leadership roles in sales, revenue optimization, and hotel development. Prior to joining Preferred, Koh held several executive positions for WorldHotels, most recently serving as Regional Vice President of Hotel Development for Asia Pacific where he led regional development efforts as part of the company s hotel development team in Singapore. Earlier on in his career, Koh was based in Shangh
Ricardo Lambertini joins Preferred Hotel Group as Regional Director, Consultant - South America, with a wealth of experience in hospitality and destination marketing. Effective immediately, Ricardo will provide account management, assist with developing the region and dedicated initiatives, and manage retention for Preferred Hotel Group s brands across South America. Before joining Preferred, Ricardo served as the Vice President of Sales and Business Development in South & Central America for Luxe Hotels for 12 years.
As Regional Director, Mexico, Stefania Ymay will continue to manage a portfolio of valuable hotel accounts as part of her elevated role, which includes leadership support and training for both Preferred team members and clients in the region. Over the past six years, Stefania has positively impacted the growth and retention of member hotels, with a particular focused on city-center properties, resulting in a strong presence of small group partners such as Brisas Hotels, Hotsson Hotels, and Tafer Hotels. Before joining Preferred, Stefania worked for Grupo Aeromexico and handled commission negotiations, strategy development, and client relations.