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Sazka groups UK operations under new Allwyn brand amid lottery bid


Sazka groups UK operations under new Allwyn brand amid lottery bid
20th April 2021
| By Robert Fletcher
Pan-European lottery and gaming giant Sazka Group is to bring together its UK operations under the new ‘Allwyn’ corporate identity as it bids for the country s latest National Lottery licence.
The new Allwyn brand will group Sazka’s UK-facing operations under a single umbrella. In 2019, the operator generated more than €17.0bn (£14.7bn/$20.5bn), across a network of 63,000 points of sale and a number of digital platforms in the UK.
Allwyn will run alongside Sazka’s other businesses operating in the Czech Republic, Greece, Cyprus, Italy, and Austria. The new brand was created in collaboration with London based agency North. ....

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