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Increasing Walnut Snacking - AG INFORMATION NETWORK OF THE WEST

Increasing Walnut Snacking
The California Walnut industry wants to increase snacking of that product. Persuading consumers to snack on walnuts all year long is the key to overcome a big oversupply of the product. In fact, Stockton based Diamond Foods has special 72 floor display for grocery stores around the country filled with four-ounce standup snack bags.
Doug Kozlow is Senior Marketing Manage for Diamond Foods. “We did some extensive packaging research across, key demographics and things of that nature. And we d landed on what we feel is just a really great design, very eye catching - pops on shelf. Each flavor has its own kind of main color, but the Diamond logo of course is prominent on all eight,” said Kozlow. ....

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Increasing Walnut Consumption - AG INFORMATION NETWORK OF THE WEST

Increasing Walnut Consumption
Mike Poindexter is CEO of the Poindexter nut company based in Selma (Fresno County.) It s a major walnut handler. And Poindexter is all-in about getting more people to snack on walnuts.
They have a flavored walnut line called Crazy Go Nuts. And that s what the Walnut industry needs. More snacking opportunities.
“Yeah. We re shipping those to about 2,000 stores now. And that s just on the flavored nuts. We also have nut butters in about 1,400 stores,” Poindexter said.
And Poindexter comments are not about just getting the supply down, but getting demand up.
“One of the Challenges that we ve had is a lot of walnuts get sold through food service channels. When some restaurants are shut down or restricted due to COVID, the amount of volume to go through food service is reduced,” said Poindexter. ....

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