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In this video from Skift Global Forum 2022, we hear from Jennifer Andre, vice president, business development of Expedia Group Media Solutions, on travelers’ evolving preferences, the return of international travel, and the importance of inclusivity in advertising. ....
Travel brands are uniquely positioned to open the world to more people, including travelers of different gender identities, ages, abilities, ethnicities, religions and sexual orientations to experience and connect with new cultures, ideas, and landscapes. And travelers are looking for travel brands to be more inclusive and representative, according to data from our Inclusive Travel Insights Report. Here are a few highlights on why inclusion and diversity are important in travel advertising, successful inclusive marketing examples, suggestions for how your brand can be more inclusive and how Expedia Group is committing to equitable travel. ....
Expedia Group today announced its new global social impact and sustainability strategy to advance a travel ecosystem that is responsible, open, and accessible to all. Combining the company’s mission, purpose, and values with its traveler-centric mindset, the Open World™ social impact and sustainability strategy is focused on three priorities – increasing access for underserved travelers, democratizing the travel economy, and innovating sustainable solutions for the future of travel. ....
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Last week our team attended the U.S. Travel Association’s ESTO 2022 conference in Grand Rapids, MI, where we had a chance to learn about up-and-coming trends for destinations from several valuable sessions. For destination marketing organizations (DMOs) that missed the conference, we’re sharing our top takeaways. ....