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Can Boston's new 'All Inclusive' tourism campaign help change its racist image?


Can a glossy tourism campaign once-and-for-all shed Boston’s image as a racist city?
We’re about to find out.
On Monday, the city rolled out its first-ever campaign to market Boston — not events that happen here such as the Marathon, or places to visit like the Freedom Trail or Faneuil Hall — but the actual city itself, and the people who live and work here.
The stars of the $2 million marketing effort — built around the clever tagline “All Inclusive” — are Black, Latino, and Asian-American Bostonians, from restaurateurs to shop owners, who celebrate the city’s majority-minority status in a minute-and-half video, as well as on billboards. ....

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Being Black In The Boston Business World


Downtown Boston. (Jesse Costa/WBUR)
This Black History Month, we ve been shining a light on various aspects of the Black experience in Boston.
We ve remembered pioneering legends such as former state Rep. Doris Bunte and architect Donald Stull, and have taken stock of how those communities hit hardest by the coronavirus are tackling equity and hesitancy in the vaccine rollout.
Today, we speak with three Black professionals who are part of Boston s business community, and discuss their experiences working in this city, and working to diversify it racially, economically and otherwise.
We re joined by Teri Williams, president and COO of Boston-based OneUnited Bank, the country s largest Black-owned bank. Also with us is Kristen Ransom, co-owner of IncluDe Innovation and IncluDe Web Design, and Sheena Collier, founder of the membership networks Boston While Black and The Collier Connection. ....

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