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May. 3, 2021 4:47 PM
In late February, only one day after he’d signed a deal involving the sale of most of the shares of online genealogy platform MyHeritage to the private equity firm Francisco Partners for $650 million, Gilad Japhet was already immersed in another project.
He was getting ready to launch a new tool that would animate the faces from old photos. He realized that such a technology would be met with mixed reactions, and thought that the launch should take place in a friendly environment, allowing it to go viral. The best place to launch such a feature, he believed, was the biggest annual genealogy conference in the world, called RootsTech.