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CNN Your Money May 12, 2013 19:51:00

Pitch into the mainstream conversation. it s all about social platforms and very smart, canny advertisers able to be nimble and react in real time, can use the platforms to get their message across. oreo is a fantastic example. so nim bm, so quick, and won the super bowl with that tweet, with the dunk in the dark photo. poland spring, you know, they would have been ridiculously dumb not to capitalize on that. they probably could have been, you know, more clever about their tag line, but sometimes you just have to do what you can do in the moment. and sometimes you do something and it s not what you should do. i mean, let s talk about that kenneth cole tweet in the political uprising in egypt. it read millions are in uproar in cairo, rumor is they heard our new spring collection is now available online. they got slammed and later issued an apology. what can companies learn from mistakes like this? i think that just learn not to be tacky. ....

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CNN Your Money May 11, 2013 18:19:00

Never far behind. this is charles ramsey. he is a neighbor that helped rescue the women and in interviews after the incident, even in the 911 call to police he was very specific about what he was eating before running outside to help. here i come with my half eaten big mac, and i look, and i say, what s up and she is like i have been trapped in here. he won t let me out, me and my baby and i said we ain t going to talk no more, come on. a big mac. he also mentioned mcdonald s several times and after videos went viral on the web, the company sent out this tweet saying it would be in touch with charles ramsey, some call it news jacking. some say it is pr genius and others think it is harmful to a brand s credibility. it is when companies jump into a breaking news story either for press coverage to improve its public image or boost sales or just to acknowledge that it is their name and product that has been mentioned. we spoke with mcdonald s waiting ....

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CNN Your Money May 11, 2013 18:22:00

Dising companies and not letting them get their own message or pitch into the mainstream conversation. social media is all about social platforms and very smart, canny, advertisers who are able to be nimble and react in realtime can use the platforms to get their message across. oreo is a fantastic example, just so nimble, so quick, and really just won the super bowl with that tweet, the dunk in the dark photo. poland springs, they would have been ridiculously dumb not to capitalize on that sip. they could have been more clever about their tag line, but sometimes you just have to do what you can do in the moment. sometimes you do something and it is not what you should do. i mean, let s talk about kenneth cole tweet during the political uprising in egypt that read millions in up roar in cairo, rumor is they heard the spring collection is available online. wow. they really got slammed for that. and later issued an apology after an up roar from twitter ....

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