Makers of snacks, munchies and soft drinks said they saw a 25-30% surge in sales of such impulse categories on Sunday compared to regular weekends, especially of bigger, sharing packs, on e-commerce platforms. "Sales orders of large packs started to pick up around 12 noon onwards, as people began to stock up for the evening to watch the match indoors with friends and family," said a sales executive at a cola company.
Extreme heatwave conditions across India have significantly impacted restaurants, pubs, and bars, leading to a sharp decline in sales and footfalls, with some outlets reporting up to a 40% decrease. Al fresco dining and high street locations are worst affected, especially during lunch hours, which are seeing a notable drop in business. The heatwave, with temperatures exceeding 50 degrees Celsius in some places, has led people to avoid outdoor dining, impacting sales till about 6 pm.
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As the Indian Premier League (IPL) playoffs commence, bars, pubs, and cafes are capitalizing on the surge in fan interest. The ongoing heatwave is driving cricket enthusiasts to seek air-conditioned comfort in these establishments rather than enduring the sweltering stadiums. Businesses are offering live screenings, stadium-like atmospheres, sports menus, cocktails, and team merchandise. Despite alcohol-free dry days during elections in Mumbai and Delhi-Gurgaon, establishments expect strong turnout, emphasizing the social experience.
IPL 2024: As the Indian Premier League (IPL) playoffs commence, bars, pubs, and cafes are capitalizing on the surge in fan interest. The ongoing heatwave is driving cricket enthusiasts to seek air-conditioned comfort in these establishments rather than enduring the sweltering stadiums. Businesses are offering live screenings, stadium-like atmospheres, sports menus, cocktails, and team merchandise. Despite alcohol-free dry days during elections in Mumbai and Delhi-Gurgaon, establishments expect strong turnout, emphasizing the social experience.