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Marketing & Media News in South Africa

Warrior, which now has two seasons available to binge on Showmax. Issued by Showmax Online retail in SA soars to R30bn, comprising 2.8% of total retailA new report reveals that total growth for online retail in South Africa rose to 66% in 2020, exceeding the 25% growth predicted three years ago, and bringing the total of online retail in South Africa to R30,2bn.

#BehindtheMask: Astika Chetram, co-founder and MD of Imajinnation Marketing

Astika Chetram “After having studied Public Relations Management in Durban, I have been working in the automotive industry since 2002, starting my experience with Toyota South Africa, and later with Fiat Chrysler South Africa, followed by Mahindra South Africa before exploring my own business, offering marketing services to other brands.” Here, she tells us what’s really behind her mask and why she gave up left corporate after two decades to venture into marketing… What’s really behind your mask - literally and figuratively speaking? Behind this mask is a woman who has finally found her niche and is content with where I am in my life.

Reach for a Dream turns to virtual reality to fulfil th

weekly newspaper. For 33 years, the Reach for a Dream Foundation helped to fulfil the dreams of thousands of children battling life-threatening illnesses. When the pandemic struck, this work ground to a halt. The foundation realised that fulfilling dreams would not be possible for a long time. To keep up morale, they decided to bring the dolphins, aeroplanes and rollercoasters into the wards – with the help of virtual reality (VR). The foundation delivered the first VR headsets last year and is ready to deliver another seven now that Covid-19 cases are declining and they can visit hospitals again. The VR experiences may not replace the dream, but they give the children an adventure that keeps them motivated and positive in the meantime, says Natalie Lazaris, the head of business development at the foundation.

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