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How Birds Eye UK has doubled sales in frozen food: 'The stars have aligned for the category'

Innovation, acquisitions and a focus on ‘hero products’ that keep consumers coming back to more have allowed Birds Eye UK – part of Nomad Foods – to double in size since 2016. FoodNavigator caught up with General Manager Steve Challouma to learn more about how the company plans to build on this impressive growth trajectory. ....

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