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What makeup do you normally carry around with you in your makeup bag or handbag? For most of us, it will likely be the usual suspects: blotting paper, a powder to touch up and the lipstick we're wearing the day of. But what if you could carry almost the entirety of your makeup routine with you? The answer is makeup. ....
How JCPenney is filling the Sephora gap – Glossy glossy.co - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from glossy.co Daily Mail and Mail on Sunday newspapers.
Photo by kinkate from Pexels K-beauty has been the darling of the beauty industry since around 2014, but to maintain its luster, the category will have to find new sources of innovation. The rise of K-beauty was a phenomenon the beauty industry had not witnessed since the French New Wave movement of the 1950s. Icons like Brigitte Bardot and Jane Seberg spurred a Francophilia that American women, in particular, sought to emulate. For its part, K-beauty ushered in product, ingredient and packaging innovations such as BB and CC creams, cute designs and the now-dominating skin-first philosophy. But, since at least 2018, rapid sales growth has stalled, and the category now lies at a crossroad. In February, Business of Fashion reported that K-beauty’s “golden era” was ending, and Vogue Business wrote in July 2020 that it was no longer fashionable in China. Recently, the Covid-19 pandemic pushed Amorepacific brand Innisfree to close its 10 U.S. s ....