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In the world of nail makeup, a major trend has emerged in the last 10 years, shaking the very foundations of the traditional nail polish industry. Semi-Permanent gel polish, an alternative to classic polish, has stormed the nail market, quickly gaining substantial market share.
Today, one in two consumers now uses semi-permanent gel for their manicure, compared to one in four just 5 years ago.
The technology behind semi-permanent gel
Semi-Permanent gel has gained popularity due to its. ....
Building upon their successful product diversification, which has enabled the once regional nail polish expert to become a benchmark player in the make-up category in Europe, IL Cosmetics Group now has the ambition of a global commercial and manufacturing footprint. First stop: North America.
Increase in understanding among global people about nail care is boosting the market expansionThe global nail care market is estimated to register growth at a CAGR of 8.0% during 2022 to 2031Rise ....
The Luxembourg-based group hit the ground running at Cosmopack Bologna, presenting an impressive number of innovations in all its categories: a new exclusive technology for nails and some 20 new make-up products for the eyes and lips. The Marketing team, composed of Aurélie Ignaccolo, Head Of Marketing & Nails Category; Juanita Parra, Marketing Manager Makeup & Eyes Category and Laura Pereira, Senior Product Manager Lip Category highlighted for us the main features.