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While tourists are heading back on holiday after two complicated years, business tourism also seems to be getting back on track. Admittedly, the recovery is taking place in a more discreet manner, but it is clear that the MICE activity is well and truly back. However, the health crisis having passed, the sector has had to adapt. A metamorphosis that goes hand in hand with societal evolutions such as the digital transformation and the sustainable transition. No sector of activity is immune to these changes, as the MICE industry demonstrates.

United statesFrance generalUnited kingdomIker goikoetxeaSophie hulgardNick dugdale mooreIle de france chamberAustrian convention bureauAmerican expressGlobal exhibitions industry associationSpanish association of conference centresConvention associationIcca international congressGlobal association of the exhibition industryAtout franceInternational congress